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Lead yourself.
Lead your team.
Lead your industry.
I partner with individuals, teams, and organizations to best position themselves for game-changing opportunities or to face complex challenges so they can bravely take action grounded in their truth – their vision, values, purpose, and authentic brand. Whether coaching or consulting, my extensive experience in solution-focused coaching, brand development, and storytelling gives me the context, clarity, and capacity to help you be more self-aware, centered, and confident in what you choose to do next.
Annette is a skilled and thoughtful coach who understands the dynamic nature of business and leadership. My coaching engagement with her opened my eyes to how critical that support is for a leader, especially as scope and accountability increase over time. — Senior Marketing Leader, Retail
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CURRENT CLIENTS
Services
Services
coaching
Discover what is possible in your life as a leader. Whether you lead in a volunteer role, at work, or elsewhere, I will help you be more self-aware and identify the actions you want to take – and the skills you want to hone – to be the leader you want to be.
consulting
Set your organisation’s brand apart and lead your industry. Together, we will identify the truth about who you are, whom you serve, what you uniquely stand for, and how you can connect with your audiences authentically to earn their share of mind, heart, and time (and wallet!).
What is a “Truth Brief”?
Inspired by briefs I’ve written as a marketer, a “truth brief” is a simple yet powerful document that is a source of truth about YOU and the individual or industry leader you want to be. Together, we’ll craft your truth brief, which you can use to remind you of who you are and your purpose when you face new opportunities or challenges that make you ask, “why?”
Coaching
MORE ABOUT Coaching
Focus on you. Fill your tank.
Discover what’s possible.
Every week, I speak with people who have experienced an event that’s made them rethink and reevaluate who they are, what they are doing, and why (e.g., a new opportunity, layoff, major life event, etc.). In these moments – personally and professionally – deciding to engage with a coach can be what you need to see yourself and what you can achieve with fresh eyes. Coaching encourages curiosity about yourself and your potential, giving you space and time to reflect, revealing new possibilities, and inspiring your actions.
Coaching sessions are YOUR sessions. I have no skin in your game and no agenda. What I do have is clarity, curiosity, kind objectivity, a little humour, and a deep desire to help you achieve your goals. My job as your coach is to help you see where you want to go and guide you on the path to get there. Here are some of the work-related topics people have brought to their sessions:
Leadership Clarity
- Leadership Transition
- Strategy and goal-setting
- Planning & Prioritisation
- Delegation
- Change Management
Team Clarity
- Organisation Strategy (Mission, Vision, Purpose, Values)
- Roles & Responsibilities
- Trust Building
Personal Clarity
- Career Choices
- Personal Brand (presence, voice)
- Motivation & Engagement
- Influence & Communication
- Interpersonal Relationships
- Time Management
- Managing Up, Across, Down
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Consulting
MORE ABOUT Consulting
Be the industry leader
your customers want.
Consulting is a partnership between your team and me. Together, we will identify the truth about your brand: whom you serve, what it uniquely stands for, and how it can connect with audiences authentically to earn their trust. Our combined experience and expertise – along with my objectivity, focus, and soup-to-nuts approach – will move your team forward in an inspired and informed way.
I’ve solved audience identification, brand differentiation, and messaging challenges for Fortune 500 clients, smaller for-profits, and non-profits. My hands-on, collaborative style results in genuine partnership with your team, compelling stakeholder insights, actionable organisation and brand strategies, and high-level activation programs that your team will embrace and run with – aligned and unified.
I can collaborate with your team to deliver:
- Organisation Strategy – Vision, Mission, Purpose, Values
- Brand Strategy – Value Proposition, Positioning
- Marketing Strategy – 4Ps, Objectives & KPIs, Audience Personas, Key Messaging
- Onboarding, Alignment & Skills Training
And do the following (or more) to get there:
- Conduct agile qualitative and quantitative audience research
- Identify actionable audience insights
- Facilitate co-creation sessions with key stakeholders
- Co-author onboarding and alignment materials
- Develop skills assessments
- Co-author skills training materials alongside your team’s subject matter experts
- Deliver skills training (in-person and virtually)
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Process
Process
Although Coaching and Consulting are distinct disciplines that call for me to play different roles when we collaborate, my approach to how we engage is the same:
- START with Openness
- Talk about your vision, needs & goals on an intro call
- Outline what working together could look like
- Mutually agree & begin
- ESTABLISH with Clarity
- Discover & assess
- Refine your vision, needs & goals
- Create a detailed plan
- MOVE with Intention
- Meet regularly
- Achieve your goals
- Reassess as needed
- END with Purpose
- Reflect on your progress
- Celebrate your wins
- Discuss your future
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Promise
As we collaborate,
I promise to…
- Manage our process (while you manage your progress)
- Illuminate a clear and relevant path grounded in your truth and values.
- Create an open, judgment-free environment that “gets” you and what you want to achieve so you can feel safe to say whatever you want and however you want.
- Support you by asking the questions you don’t know to ask yourself – or don’t want to.
- Guide you with candidness, kindness, and a little bit of tough love so you feel centred, motivated, and ready for what’s next.
I uphold the International Coaching Federation’s Code of Ethics.
About
About Me
We spend about 90,000 hours of our lives working. How can we get the most out of that time and help others do the same? I believe the answer lies in living our truth – who and why we are and what we believe in – in as many of those hours as we can.
I started Truth Brief to help individuals, teams, and organisations discover (or re-discover) their truth so they can make their work life better. This work combines my extensive people-centric experience in research, brand strategy, and training with my certified solution-focused coaching approach to create unique, insightful experiences for my clients. I’ve worked with entrepreneurs and new managers up to senior leaders and for brands in media entertainment, retail, renewable energy, financial services, professional services, and food manufacturing.
Born in Japan, raised in the Washington, DC area, and now living in Ireland (about 45 minutes from Dublin), my background and work experience are globally diverse. I live with my Irish husband and our rescue dog, #jesstheshepherd.
US: +1 202 270-0503
Ireland: +353 89 6114220